SC@Night is a late-night segment developed for ESPN’s SportsCenter, built around the idea of how fans, athletes, and mascots wind down with SportsCenter as part of their nightly routine.

The campaign’s early phase focused on establishing tone, visual direction, and narrative scenarios. Highlights included Steph Curry watching highlights with his dad Dell and brother Seth, the Washington Nationals mascots getting ready for bed, and a frat house squeezing in one last game before lights out.

Each spot blended humor and relatability, celebrating the culture of late-night sports fandom with playful storytelling and a familiar, laid-back energy.