For the launch of Nike’s Retro Flow women’s swimwear collection, motion graphics were developed to complement the campaign’s bold, fluid aesthetic. Inspired by the dynamic movement of water, the visuals mimicked the ripple effect of a pool—flowing, refracting, and shifting in rhythm with the body in motion.

The graphics were designed to highlight the line’s vibrant color palette and retro-inspired cuts, creating a seamless connection between product and environment. Used across digital ads, social content, and in-store displays, the motion work helped convey the freedom, confidence, and energy at the heart of the Retro Flow collection.