For the release of Bando Stone & the New World, Childish Gambino collaborated with Wolf+Rothstein and RCA Records on a multifaceted campaign that blended music, film, and immersive brand storytelling. The rollout featured a companion film, IMAX trailer, and a genre-spanning album supported by Gilga Radio, global listening parties, and a standout live preview at NYC’s Little Island.

To bring the world of Bando Stone to life, the team launched nationwide billboards, a Mart 5 pop-up replicating the film’s convenience store, and a street campaign featuring dozens of Bando lookalikes. Paired with a global tour, viral social content, and limited-edition merch, the campaign created a fully immersive experience across physical and digital platforms.