Keep it 100 was a high-stakes, high-energy campaign inside the NTWRK shopping app, created in partnership with FaZe Banks. At the center of the campaign was an online raffle offering one winner the chance to score $100,000 worth of rare sneakers, including Nike’s Virgil Abloh “The Ten” collection, special edition Jordans, Yeezys, and more for just $100.

The visual identity of the campaign leaned into hype culture with bold, fast-paced visuals built to match the scale of the prize. The motion graphics package was designed for use across the NTWRK broadcast, social media promos, and digital campaign materials, amplifying the excitement and urgency of the drop across every touchpoint.