For Warner Records’ AAPI Heritage Month social campaign, dynamic motion graphics were designed to honor and amplify Asian American and Pacific Islander voices in music. Crafted as a high-energy 12-second looping video, the animation pulses with layered visuals and kinetic transitions, reflecting the rich vibrancy and dynamic heritage of the community.

The style draws from the symbolism of the lotus flower—an emblem of resilience and beauty—incorporating its fluid shapes and soft elegance into the motion graphics. A warm, vibrant color palette—dominated by reds, pinks, and deep blues—brings an energetic glow, while smooth transitions echo the natural flow of water and growth. Subtle textural overlays and rhythmic beats add to the lively, celebratory feel.

This motion package not only elevated Warner Records’ social presence but also served as a visual homage to the diverse and powerful voices of the AAPI community.