For Season 4 of Insecure, Raedio, Issa Rae’s music label, rolled out a fast-paced social media campaign to spotlight the show’s standout soundtrack. With a quick turnaround, a series of animations were created featuring illustrated characters that teased new music tied to each episode.

The animations highlighted tracks from artists like Yung Baby Tate, TeaMarrr, Jozzy, and B.K. Habermehl, and more, blending bold visuals with the tone of the show and its scenes. Designed for platforms like Instagram and Twitter, the content helped generate early buzz and gave fans a glimpse into the season’s evolving soundscape.