Tasked with reinventing the traditional live music experience, 72U—an experimental creative incubator within 72andSunny—collaborated with Interscope Records to bring BØRNS’ Candy EP to life in a fully immersive, one-night-only event.

The result was Lucid Candy, a 13,000-square-foot dreamworld that translated the sonic and emotional landscape of the EP into a multi-sensory narrative. Part performance, part installation, and part surreal playground, the experience placed guests inside the subconscious of BØRNS—complete with whimsical set pieces, vibrant lighting, interactive moments, and surreal visual storytelling.

The evening culminated in a live performance from BØRNS, surrounded by the fantastical environment inspired by his music. The event earned media attention, with Mashable describing it as "a Willy Wonka dreamworld for adults."